Search Engine Optimization

SEO (search engine optimization) is optimizing your web site so that search engines (such as Google.com) can easily find, index and rank your web site.  

Why is this important? When customers and clients search for your products and services, you want your company to be one of the first listings they see on Google and other search engines.

Your web site is optimized by (1) keyword research and (2) keyword placement in the areas of your web site that Google and other search engines look for.

Keyword research requires attention to detail and careful selection of words that will bring the greatest return-on-investment.  The selection is narrowed by using keyword databases from major providers including:

• Trellian's KeywordDiscovery tool
• Wordtracker
• Google AdWords Database

After you find your keywords, the next step is placement of keywords. Google looks for keywords in certain places on your web site, as do Yahoo and other engines. 

Placing keywords in the correct area of your web site will mean whether or not your site pops up on the first page of Google when customers and clients search for you.  

In the site below, notice the keywords are in the "title line" at the very top of the browser; one of the most important areas to place keywords.

The keywords here are: mystery website books, new releases mystery novels, mystery novels online reading.

If we do a Google search for "mystery novels online reading" we see that the site has ranked on the first page of Google in the 2nd and 3rd positions:

That is just one of many SEO techniques that I use to get your web site the highest ranking on Google possible. 

(Note:  I do not guarantee anyone a first page ranking. Any company that does is (1) lying or (2) using illegal "black hat" SEO techniques that may provide a temporary result, but will ultimately result in your web site being banned by Google and other search engines.  Don't be fooled by telemarketers and spammers making wild promises.)

Also crucial to SEO is link building. Correct link building (1) raises your ranking in search engines like Google and (2) brings in customers from community web sites (think of these as online town halls). More of that is covered in my viral marketing services.

My link building services include:

• Link Recommendations
• Powerful Links of Major Competitors
• Well Ranked Industry Sites & Pages
• Directory Links
• Opportunities for Issuing Articles/Press Releases
• Community/Forum/Blog Links

Here is an example of directory links via submission to search engines: